"The Idea is Something that is both Scary and Pretty" -Cynthia Rowley Spring 2010

Although Cynthia Rowley says that her inspiration is a mix between "pretty and scary", I certainly wouldn't put too much weight on the "scary" aspect of the collection. Who wants to wear something scary anyway? Perhaps "pretty with an attitude" is the more appropriate way of putting it.

Whichever way you want to put it, I adored her Spring Collection. Her career has sparked ever since selling her first collection as a Senior in college at the School of Art Institute of Chicago. Her business and line of products has truly grown ever since then - all the while being a mother to three children! Not only does she embody the successful woman that I aspire to be like, but she repeatedly designs highly sought after clothes each season.

This season we see the same sort of "muse" being portrayed - well-respected young woman whose clothes matches her youthful persona. The shift we notice however is the little rip detail in some of the dresses or the use of black or the faded prints as opposed to pin-sharp prints. Per usual, there were lots of pretty party dresses but I really liked the way she merchandised the separates. Such as the little jackets paired with tailored shorts and the hip-cinching tops paired with skinny pants. The cream booties paired with grey socks were very quaint as well.